SOCIAL DISTANCING IN AND AROUND OUR BEACH HUTS The following points must be adhered to: All our beach huts must comply with social distancing rules and Government guidance with a Maximum of 6 people... [ Read more ]

Prices from £35.00 per day.


Date(s) Selected:


The following points must be adhered to:

  • All our beach huts must comply with social distancing rules and Government guidance with a Maximum of 6 people from your own household:
  • A minimum of a two-metre distance between you and other beach hut visitors and/or seafront users must be maintained at all times;
  • Promenades, pathways and seafronts must not be obstructed with seating or equipment ( Keep as near to the hut as possible and 2m away from others on the beach) a minimum of a 2m clearance must be maintained with other seafront users this includes using the taps;
  • Please be aware that fines may be issued to those not adhering to the guidance.

Where is Florence located?


With the pier in front of you, looking out to sea turn right, walk along the promenade, round the bend, past ‘May’s Boardwalk Café’ and it’s 3 huts along after that.


Florence is no. 35A and located on the front row.


Suitable For?



Maximum of 6 people from the same household , in and out of the hut.


Florence is perfect for families with children, with a gentle slope down to the beach a few paces away! If you have a larger group we do have Alice Hut and Summer Hut 40A/41A that is only 5 huts along so could be booked these at same time.

(Large double/triple non household bookings are not available at this time) 


Can I bring my dog?


YES! Dogs are more than welcome, Southcliff beach is dog-friendly all year round. Please remember to clean up your dog’s mess. A spare bowl and poop bags are provided. Please do not leave dogs unattended in/out of the hut.


Where are the nearest facilities?


Florence is near to the Pier toilets (open all year round) and to the promenade toilets (April to October only).


The closest tap can be found 7 huts away, or 4 huts the other way, just past Mays Broadwalk Café.


Where can I Park?


Church Road car park, CO14 8DE.


Station car park, CO14 8DH


Millennium Square car park, CO14 8AF


There is also parking along the residential streets nearby.


What time can I arrive and depart? Can I sleep overnight?


8am-6pm (High Season)
9am-5pm (Low season)


Unfortunately you cannot sleep in any Beach huts overnight.


Antibacterial wipes are available as you enter the hut. Please ensure you clean your hands on arrival and departure.

wipes/spray/liquid are also available for cleaning.

Our huts will be fully sanitised after every visit including soft furnishings.

We provide sacks for your rubbish so please dispose of this on departure.

Keysafe boxes/keys/padlocks will be sanitised after every visit.



What will I find in the Beach Hut?  


  • Foldable Table

  • Water Carrier

  • 6 Chairs

  • Cups/Glasses/Plates/Cutlery

  • Tea/Coffee/Sugar

  • Salt/Pepper/Vinegar/Ketchup

  • Gas Stove/Kettle

  • Spare Portable gas stove under kitchen unit

  • Cooking Pot/Pan

  • Beach Toys

  • Windbreak/Hammer

  • Dog bowl

  • Parasol/Privacy Curtain

  • Fire Blanket/First Aid Kit

  • Mop/Dust pan and brush/ Broom

  • Washing up bowl and accessories

    Due to Health and Safety we have removed Tea Towels, Hand towels and Blankets. Please bring your own your own tea towel to wash up what you have used.

    We want you to enjoy your day at Alice Beach Huts as a FAMILY but we can only keep our small local FAMILY Business going with YOUR HELP of adhering to the GOVT RULES. 

 Verification Image


Hello, I am writing to say how much we enjoyed our day at Walton on the Naze on Monday - the weather was exceptionally gorgeous and the beach hut (Florence) was lovely - very well equipped and close to facilities and the beach
Annette Brown
Today we hired out Florence for the first time. What a lovely day we had perfect location and so immaculate. My girls had the BEST day and we will definitely be back next year thank you for all your help. Xx
Natalie Short
Hired an Alice hut today for the 9,999,999th time (wouldn’t go anywhere else for a hut). We expected rain and thunderstorms, which I was looking forward to, it’s great to watch from the warmth and shelter of the hut with a cuppa tea and book. But we were pleasantly surprised with a warm and dry day. Always plenty of toys for our son, plenty of seating and a table to sit outside and enjoy the lovely view. This was our first booking post Covid restrictions, and as expected the hut was spotless, with a variety of bacteria busting cleaning products available to use as you please. There’s an outside tap right next to the hut, we made several trips there with the anti-bacterial soap provided to wash our hands. We got there nice and early and fried up some bacon for butties to eat whilst watching the sea. It’s just the best day out, 10/10 every time. Thank you Alice Beach Huts x
Sharon Williams
Fantastic day yesterday at Florence beach hut. Beautiful weather and lots of happy people
Alison Pettitt
Thank you for a great Father’s Day at the beach. The beachut was as lovely as ever and the kids enjoyed a walk and ice cream along the prom whilst the tide was in and then hours of fun on the beach which it was time for fish and chips on the way home. Can’t wait to book again 😊
Kim Harvey
Just wanted to say what a wonderful time we had on Saturday in Florence.  Really lovely hut with everything you could possibly need.  I am going to look at booking for a few more days.
Alexis Dawson
We spent a lovely day with Florence on Monday, thank you so much. We’ve stayed in Florence twice now and I will always recommend you guys xxx
Fiona Gilbert
Just wanna say a massive thank you for today x Yet another fab day at your beautiful beach hut Florence xx Will 1000% be back xx
Jess Coull
We had a wonderful day at the hut today as we were celebrating 3 birthdays!!!  We definitely would like to do something like this again.Thank you for your hospitality.Sally
Sally Hewes
Thank you for a fabulous day yesterday at Florence beachut. The kids love it there so we are just arrange dates for the next school holidays to return 😊
Kim Harvey
Had a wonderful day today at Florence Beach Hut was lovely and facilities are amazing will definitely be booking again xx
Victoria Indge Shaw
We had an amazing day at Florence beach hut on bank holiday Monday. We were blown away by how lovely the hut was and how well equipped it was! We only brought food and drink with us and used all the bits and pieces to have a lovely afternoon tea! It’s really close to all the facilities and the beach. The weather was even kind enough to sunburn me despite being cloudy a lot of the day. We cannot wait to book and go again!
Corinna Bourke
I booked Florence yesterday and it was our 1st experience of booking a beach hut but what I can say is we will be booking again! Easy to book, easy to park and find, lovely location. Everything you need is in there so well equipped. The children loved it and the beach is beautiful. We took a picnic but the cafe is almost next door. Looking forward to visiting again.
Julie Mills
We had such a fabulous day and managed to avoid the rain for a walk into Frinton. Florence is charming and had everything we could possibly need. Thanks you so much, will definitely book again soon, hopefully on a warmer day. Many thanks
We had the best day today at the Florence hut. It was so well equipped with lots of chairs, a table and a parasol. Under the seats we founds some board games etc which was perfect for what we thought might be a wet day however we ended up on the beach with spades and buckets we found under there too. Thank you for a fantastic day. A super base for a brilliant beach day.
Maria Jones
Hi there, I’m in the beach hut today and despite the weather we're having a great time. Thanks very much! Cassie ps we’ll definitely be back xx
Hi just like to say we had a lovely day at the beach hut The kids loved the toys & stuff to play The blankets came in rather handy as it was icey winds but sunny & dry & they all managed to play on beach We left your lovely hut clean & tidy as we found it So thank you Damien & Jackie
We spent the day in the Florence beach hut yesterday and we had a fantastic time, the hut itself had everything we needed, it was in the perfect location enabling me to watch the children on the beach, I will definitely be booking again and would highly recommend if your looking for a family day out x thank you Alice beach huts x
Zoe Read
Hello Alice beach huts Just wanted to say .... THANK YOU! WE HAD AN AMAZING TIME ! Hubby and I, the boys skateboarding and bike riding along the front Even the dog Dolly. Even the wet , wind and cold couldn't stop us having a great start to our Easter holidays x x
Dee Dee
We had such a lovely day on Saturday and hired Florence which I would highly recommend. It is in a great location and was so lovely to be able to chill with a coffee whilst watching the children have fun on the beach. We will definately be coming back again. Thank you for a wonderful experience.

Related Products